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Jim Pinto comments:
The ISA Exhibition in Chicago, October 2005 registered 10,532 attendees, a 27.5% decline compared to 2004. To most neutral observers, it seemed more like a networking event rather than an industry exhibition.
And the penguins were there, perched atop the melting ice-berg: the past Presidents and old-boys club congregated faithfully at the annual dinner and award ceremonies every year, back-slapping and basking in past glories. I didn't attend.
ARC Advisory Group reports that a large percentage of attendees came from offshore locations seeking sales partners. ARC wrote: "The health of the health of the automation industry is much better than what ISA Expo 2005 presented."
Some exhibitors were pleased with their booth traffic and the sales leads that were generated. But, to many visitors it was the same old story - vendors visiting each others' booth to see what was new. And there was nothing new - all the same-old, same-old stuff. (See a major end-user's e-feedback below).
ISA leadership working bravely to infuse new life into the Society that still has great value as a Standards coordinator and automation industry bellwether. 2005 President Don Zee and 2006 President Ken Baker have contributed significant amounts of their time and effort to organize and implement major changes. And the search is still on for a new Executive Director.
I'm happy to report a ray of sunshine: industry guru Dick Morley has been appointed as "Innovation Czar" and will be embarking on an innovation initiative that will culminate in "Innovation Alley" at next year's ISA Expo. The goal is to give attendees a sense of where technology and industrial application are headed in the future.
I have known Dick Morley for ages and have always been impressed with his imagination, positive attitude and pragmatic approach to solutions that work. He's now engaged with the growth and success of ISA, and you'll see a steady stream of practical ideas emerge. Dick has ways to get hordes of young engineers involved - watch for that to happen.
Dick insists that he has "no silver bullets". But I'm convinced that he has at least a couple up his sleeve to stimulate new growth at ISA.
ARC - Field Report: ISA Expo 2005
Morley: ISA working, but challenges exist
Innovation Alley to Debut at ISA EXPO 2006
ISA at the crossroads - Jim Pinto's 6-point plan


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